Are you discouraged because you know you have such goodness to offer
but not enough people know who are you or about the work that you do?
Are your audience growth strategies really not strategic at all?
Do you believe you must have a HUGE audience to be successful?
Are you tired of hearing crickets whenever you post on social media
or lackluster responses whenever you email your list?
Do you absolutely know that you’re not reaching
as many high quality and responsive subscribers and connections as you want?
Would it mean more impact, more sales, more opportunities?
I know that it means MORE of what you want.
And that it doesn’t have to be hard.
I’m Alicia Forest, and I made my first $100k with less than 2k subscribers and no social media contacts.
Since then, I’ve built a multiple 6-figure business on just shy of 20k connections and I still only work less than part-time hours (and have for over 15 years).
I’m going to show you exactly how I do that in
From Trickles to Tribe™.
If you’re a lifestyle entrepreneur
who’s overwhelmed and struggling
with growing your audience for your online business, you’re not alone.
With the huge amount of info out there about growing your visibility and your audience, your email list and your social media connections, no wonder you’re overwhelmed, confused, and maybe even ready to throw in the towel.
Whether you’re new to building your business online and growing your audience, or you’ve been around the business block for years, getting your perfectly designed for you audience growth plan that you can actually DO takes clarity and direction.
If that’s what you’re looking for – you’re in the right place. 🙂
From Trickles to Tribe™ is for you if you’re…
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- overwhelmed by the sheer amount of information available about how to grow your audience.
- overwhelmed by the sheer amount of information available about how to grow your audience.
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- confused as to where to start or what to do next, or just which advice to follow.
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- searching for an easy-to-implement system that will put your audience growth activities on auto-pilot as much as possible and with a lot less effort on your part.
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- needing to know how growing your audience and reaching more of your potential clients and customers will increase your sales, and make all your marketing efforts so much easier and more effective.
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- aware that it’s absolutely imperative to have an audience of prospects who resonate with you and the work you do, but you don’t know what to do to attract yours.
- aware that it’s absolutely imperative to have an audience of prospects who resonate with you and the work you do, but you don’t know what to do to attract yours.
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- still struggling to build your email list and your social media connections, frustrated by what seems to be a painful and slow process, especially if your numbers have hit a plateau.
Whenever I ask my own audience what their #1 challenge is, they consistently tell me that it’s reaching more of their perfect people.
They know that if they have no audience to connect with regularly, then they have no one to market to, which means they have no one to buy their fantastic programs, products and services.
But once you’ve gathered your perfect people, you can watch your income increase each and every month (as long as you treat them well and know how to market to them, that is!)
I’ll be showing you exactly how to do that in From Trickles to Tribe™.
What you do (and don’t do) in growing your audience can mean a big difference between having a business that’s consistently bringing you new clients, customers and cash and one that’s not.
- still struggling to build your email list and your social media connections, frustrated by what seems to be a painful and slow process, especially if your numbers have hit a plateau.
I Understand Where You’re At
Because I Have BEEN THERE ~
I started my online business almost 20 years ago for one main reason –
I wanted to be my own boss so I could have the option to make as much money as I wanted and have control over my life.
The last time I worked for someone else, I was 29, and I was the head of the public relations and marketing department of a private university.
I held that position for over two years, I was very good at it, and I was, by anyone standards “very successful”.
And yet, I was miserable.
So, on January 2, 2001, I worked out a deal and left the university with both fear and excitement thudding in my heart.
It was the best decision I’ve ever made and I’ve never looked back.
I launched my marketing business with exactly ONE client.
And I did all the traditional things that everyone tells you to do – I joined the local chamber of commerce and went to countless networking breakfasts. I sent direct mail trying to drum up business. I even cold-called for about a week to see what happened (ugh!).
And what happened? I struggled and struggled to get clients! I was trading my time for money and I was getting nowhere fast.
At the time, I was in the middle of a divorce, and I was constantly worried about paying the rent on the condo I had moved into. There came a time when I thought I was going to have to close my business and go back to work for someone else.
But I was determined NOT to let that happen – ever.
So I joined a group coaching program that was led by a very successful business coach. And no, I couldn’t afford it, so I took a freelance gig to pay for it.
Because I knew I also couldn’t afford NOT to join.
I immersed myself in learning from him and more about online marketing while putting aside the old rules of marketing a small business.
Not that they don’t work – but they were too hard for me to follow because I didn’t have the luxury of time or patience to do so – my creditors were starting to call.
One of the things I learned very quickly was that the “if you build it, they will come” dream is just that – a dream!
I realized that while I had great stuff to offer, I wasn’t going to create the wealth I really wanted if I didn’t grow my reach into my market, if I didn’t grow my audience.
This is the critical component to building a successful online business that so many new business owners don’t get – at least not right away.
And honestly, I didn’t get it right away either. But once I did…
Growing My Audience Changed Everything…
And when I made my very first paid offer to a tiny list of less than 100 people (I think it was about 77 actually), 40% of them bought my $47 offer.
And even though those are tiny numbers, it was the moment I knew I could make this business work.
If I grew an audience by giving them value, listened to their struggles, helped solve those for and with them, and kept in consistent touch with them, I could replace the income I made at my last job.
And I did just that in less than 18 months (and in the next 18 months I had my first $100k year).
But it doesn’t have to take 18 months or more.
In fact, with what I’ll be teaching you, you can go from zero to 100, 1000, and even 10k connections in way less time than that (without spending money on Ads!).
How do I know that? Because I’ve done it, my clients and students have done it, and so can you.
~ enabled me to fill my small 3-day live workshop every year for 8 years
~ enabled me to fill my highest-level coaching programs every year from 2009 to present
~ enabled me to be a guest speaker on hundreds of virtual and some live stages
~ enabled me to successfully launch and operate three different memberships creating recurring revenue streams
~ enabled me to have time to write and publish my book
Growing my audience brings me more cash than ever before, and as my audience grows, so does my income and my impact.
And those are just the business results.
And it’s also given me what I personally want most: FREEDOM
More specifically, it’s given me time freedom and money freedom to:
~ be home to raise my kids since the day they were born
~ pay for their private school education (this is a choice but it’s been worth every penny)
~ care for my aging parents (there were two years where I spent more time with my Dad before he passed than on my business – but my business kept supporting us – and I’m so grateful for that).
~ take our kids on trips to celebrate their 5-year birthdays (we just got back from our 5th trip, to the Wizarding World of Harry Potter and more, for our daughter’s 15th birthday)
~ take the entire summer off and spend it with my family at the lake where I spent my summers growing up
~ take off all other school vacations too
And so much more…
And once I reached that all important tipping point in growing my audience, everything about running my business and creating the income I want became SO much easier and SO much more fun!
It’s deceptively simple. And once you grow your audience and connect with them on a regular basis, things really start to roll.
It’s happened for me, for my clients and colleagues, and I want this to happen for you too.
If any of that resonates, you are a perfect fit for From Trickles to Tribe™!
Together, we’ll (re)design your HOW you’re doing it so that it works for YOU.
It doesn’t matter if you’re new to growing your business online or if you’ve been doing it for a lot longer.
All that matters is you don’t have the business yet that you truly want.
- It’s not profitable
- You’re not reaching enough of your perfect people
- You’re drowning in overwhelm trying to figure how to reach them without working 24/7
- You’re exhausted from trying to figure it all out
- You don’t have the time or money freedom you crave yet
- You’re mired in the details so you’re not able to make strategic decisions to move forward… Sound about right?
Well, that’s exactly what From Trickles to Tribe™ will help you solve!
Grow Your Audience to 10k Easily & Consistently
in Less than 30 Minutes a Day
Here’s what’s we’ll be doing together in the course:
Module 1: Grow Via Blog and Pinterest
This module is where you’ll find strategies to bring your perfect audience of high quality, responsive and engaged people to your business so you can finally have the bigger impact you’ve been craving, without adding more work to your plate.
We’ll look at some simple ways you can tweak your blog so that it’s ready for the traffic you’re about to send it from what you learn in the rest of the course.
And if you haven’t incorporated Pinterest into your search engine strategy yet, you’re missing out on a super effective way to bring more of your perfect people to your website.
This module will set you up so you’re using Pinterest effectively to grow your audience with every single pin you make.
(We won’t be covering Pinterest Ads)
Module 2: Grow Via Facebook
In this Module, we’re going to cover everything you need to know about Facebook to harness this platform with confidence in order to grow your audience.
We’ll cover how to go Live, host your own show, what watch parties are, how to re-purpose your Lives (this one alone is huge) and how to grow your reach with hosting others.
We’ll also talk about Facebook Groups and how effective they can be to growing your audience.
We’ll cover what you need to know about your Facebook Business Page and why you have to have one if you’re doing business on Facebook.
Facebook gives us so many options to connect with more of your perfect people, but you do not need to do ALL of them. Let’s figure out just a few that feel great to you and make a plan of action.
(We won’t be covering FB Ads)
Module 3: Grow Via Instagram
In this Module, we’ll dive into what Instagram can do for your business, and how to set up your Instagram for Business account for the most effectiveness.
We’ll also cover what to post, how often, how to find your best hashtags and how to use them, as well as what you want your feed to look like.
We’ll talk about attracting followers and interacting with them in a way that feels easy and authentic.
We’ll also touch on on Stories and IGTV too, if that’s where you’re at.
(We won’t be covering IG Ads)
Module 4: Grow Via Guesting
In this Module, we’ll get into being a guest on other people’s platforms.
When I first started my online business almost 20 years ago, being a guest on other experts’ teleseminars and inside their online groups (this was before social media) was one of the best ways I grew my reach into my market.
Today, this strategy is SO much easier to take advantage of!
You can be a guest on podcasts, summits, Facebook Lives, Zooms, online radio and tv shows, as well as being an author/contributor on sites that already receive a ton of traffic that you can make your own.
We’ll cover a lot of options and figure out which one you’re most excited about taking action on and then make your plan.
Bonus Module: How to Make it All Work Seamlessly and Effortlessly
In this Bonus Module, we’ll cover:
- how to create your content
- how to use categories and topics
- what’s personal and what’s business
- your content calendar
- what tools to use
- how to schedule and track
- my 3:2 model
- and how to delegate and automate, if that’s where you are
Pop-Up Private Facebook Group
BONUS: Numbers Tracking Template (value: $200)
I’ve created a super-simple tracking template for you that’s worked wonders for literally helping me to stay on track when it comes to tracking ALL the numbers in my business.
BONUS: Customized Daily Audience Growth Checklist (value $500)
Then just focus on it for 30 minutes a day and watch your audience grow!
From Trickles to Tribe™ is HOW you create momentum, increase cash flow,
make things easier, and have a whole lot more fun along the way,
without having to invest tens of thousands of dollars.
Take a Peek Inside…
Here are just a few comments captured from Module 1…
Ready to grow your audience?
I’m ready to give you the steps, templates and checklists
to make growing your audience easy and fast.
Get instant access to the course for only $297-
Alicia offered simple ideas and suggestions that I could implement each week, often in very little time. During that time, my list grew exponentially.
During one month I set a goal to add 100 new names to my list– and I reached that goal! It’s exciting to see new subscribers flooding into my mailbox every single day!
What’s even more exciting is that I have only implemented just a few of Alicia’s tips and techniques—I can only imagine how much faster my list will grow as I continue to follow Alicia’s instructions.
I have participated in hundreds of classes — and I was BLOWN AWAY at the amount and quality of information Alicia shared, and I often refer back to the strategies Alicia taught me. What she taught during this course is the most valuable business information I have learned.
If you’ve never taken anything from Alicia— make this class your first. Your business will move to a higher level as a result!”
Felicia J. Slattery, M.A., M.Ad.Ed.
Communication Consultant, Speaker & Coach
CommunicationTransformation.com
Jamie Ridler MA CPCC
Jamie Ridler Studios
jamieridlerstudios.ca
Here’s the course schedule…
This is a 6-week course, running from February 24 – April 3, 2020
All Modules will be taught Live and replays will be available the same day.
The dates for live Modules are:
Module 1: Monday, February 24
Module 2: Wednesday, February 26
Module 3: Friday, February 28
Module 4: Monday, March 2
Module 5: Wednesday, March 4
The dates for the Live Q&As are:
Friday, March 27
Tuesday, March 31
ALL TIMES ARE 12pm EASTERN
You will have full access to the course beyond the program period AND as a BETA student, you will get free access to any and all upgrades to the course.
Weeks 1 & 2
Alicia will be teaching the Modules LIVE during the first two weeks of the course, so you don’t have to wait to get what you need.
Weeks 3 & 4
Weeks 5 & 6
Ready to grow your audience?
I’m ready to give you the steps, templates and checklists
to make growing your audience easy and fast.
Get instant access to the course for only $297-
What happens next?
Once you join, you’ll immediately be sent information on how to join our private pop-up Facebook group, where you can introduce yourself and set your intentions and goals for your participation in the course.
The course materials will all be housed inside the FB group for convenience, and will later be moved over to a dedicated section in Lively Biz, and where you’ll continue to have access to the materials, recordings and bonuses, even after the official course ends
You’ll Get Clarity, Direction & Community Support
If you’re overwhelmed and feel like you’re spinning in in-action with taking your business to the next level, we’re ready to help.
Once you join From Trickles to Tribe™, you’ll have access to support from like-minded entrepreneurs in a safe, encouraging, and fun environment so you can get really clear on anything you need to take your business to that next level of success and profitability.
Why such a low investment?
Simple – because this is a brand-new course (though not the first time I’m teaching some of this content), I’ve decided to run this as a beta program.
And that means you get to join the course for a much lower investment in exchange for your feedback. You’ll also get the option to be a case study for the course and ultimately a success story I can share when I re-launch the course.
Plus I know that if you pick just a couple of strategies to focus on and put them into consistent action, you’ll grow your audience, which will grow your income.
Which means you’ll get your investment in this course back very quickly – and that’s what I want for you.
If you enroll one new 1:1 client or a couple of new students in your program or sell a few more products, you’ll get a great return on your small investment.
I had never paid attention to formal list-building, for example, and my languishing list had only grown 2% in the six months before starting the program. But after I started implementing Alicia’s teachings, my list grew 15% in the next six months, a clear result of implementing tools from the training.
The program prompted me to begin surveying my community to find out what kinds of virtual training topics they would be interested in, resulting in my first signature program on engaging the audience, a training I didn’t know my community wanted before I started asking questions.
I refined my pricing, increased the frequency of my newsletter, offered my first free teleseminar, improved the visual appeal of my free opt-in, learned to create a sales page and developed my first program launch – all from the teachings of Alicia’s program.
Alicia’s coaching style is relaxed, approachable and encouraging, making the program a pleasure to participate in. January was my best month ever in sales, and I can attribute this business growth directly to Alicia’s concrete, practical and extremely relevant content, which I can return to again and again when I need to give my list or sales a boost.
Lisa Braithwaite
Public Speaking Coach and Trainer
coachlisab.com
Thank you, Alicia, for finally creating a marketing program that has everything I need – good information, steps, a timeline and resources to complete those steps.”
Best wishes,
Kristine McKinley
www.beacon-advisor.com
I jumped in with enthusiasm and never missed a beat. My knowledge expanded and I grew so much with this program. Most gratifying to me was learning all the ways to grow my list. I implemented several and my list grew by 40% in six weeks.”
Susan Henderson
Coaching/Consulting for Creative Multipreneurs
www.creativemultipreneurs.com
Cindy Vanhoff
www.reclaimedspaces.com
Ready to grow your audience?
I’m ready to give you the steps, templates and checklists
to make growing your audience easy and fast.
Get instant access to the course for only $297-
Frequently Asked Questions
What's the benefit from learning from Alicia?
Here is what some students have shared about why they choose to work with Alicia over and over again:
“I’ve spent thousands to learn what Alicia teaches – there is simply no comparison to what Alicia offers at her easily affordable price point – and you get a whole lot more.”
“Alicia’s online business growth programs are better, if for no other reason (though there are many), than due to Alicia’s accessibility and expertise in this area.”
“I’ve taken programs with many coaches and other experts, but I always come back to Alicia’s because she makes everything that’s complex simple, easily implementable, and even fun.”
When does the course open?
What are the dates and times for the course?
How the course works…
This is a 6-week course, running from February 24 – April 3, 2020
Weeks 1 and 2 are course content.
Weeks 3 and 4 are implementation weeks.
Weeks 5 and 6 are Q&A weeks.
All Modules will be taught Live and replays will be available the same day.
The dates for live Modules are:
Module 1: Monday, February 24
Module 2: Wednesday, February 26
Module 3: Friday, February 28
Module 4: Monday, March 2
Module 5: Wednesday, March 4
The dates for the Live Q&As are:
Friday, March 17
Tuesday, March 31
ALL TIMES ARE 12pm Eastern
You will have full access to the course beyond the program period AND as a BETA student, you will get free access to any and all upgrades to the course.
How much time will this course require of me?
Do I get access to Alicia for coaching, support and feedback?
Yes, Alicia will be a regular participant in the private Facebook group to answer all your questions.
What's your refund policy?
Simply stated, we want you to be satisfied with your purchase, AND we also want you to give your best effort to apply all of the strategies in the From Trickles to Tribe™ course.
As such, we provide a 7-day money-back guarantee for the course, and that money-back guarantee is governed by the terms stated on our Terms & Conditions page here.
Who is the course for?
What if I'm not on Facebook?
What if I'm not ready right now? Can I get the course later?
This is the only time Alicia will be teaching this course live, so if you want her personalized help, then this is the time to join.
How much is the course?
When the course is released next, the price will be at least $497.
Is there a payment plan?
Ready to grow your audience?
I’m ready to give you the steps, templates and checklists
to make growing your audience easy and fast.
Get instant access to the course for only $297-
Have Other Questions or Need Help Enrolling?
Happy to help: support@aliciaforest.com
Raving Fans of Alicia’s Programs…
Karen Gardner
www.karengreenegardner.com
AND, I’ve had time to try out a few new tactics I’ve never done. One that was fun to create was the contests. I did a Kindle eBook too. The first thing for me to ‘go viral’ (not by the thousands, but for me getting over 250 downloads in less than a week and 5 reviews on Amazon is something huge). Then I just did a April Fools sale and got five sign-ups from that.
So Alicia knows her stuff and it does work. We just have to implement it, try it out and see what sticks for us. Then trust in the process and allow the sign ups to flow!”
Elizabeth Scala, MBA, RN
artofnursing.com
Jenn Givler
Business Empowerment Maven
It’s just weeks, with the direction and focus from you through the live calls, the support and accountability of the group and the additional support of the members, I hired my first Virtual Assistant to hand off the technical ‘stuff’ to, created my first information product, held my first two teleseminars, and have set up my automated systems! Yeah!
I’ve shifted from a sense of confusion and overwhelm into clarity, focus and direction. Now I can reach even more people with my message of forgiveness.”
Brenda Adelman
ForgivenessandFreedom.com
Out of Shame, Into Forgiveness, Onward to Freedom
Before Alicia’s program, I already had a website which was very pretty but was not doing much because the strategy was unfocused. I had no way of telling the world what I did in a way that they could understand. I had no idea how to make people really interested in my services. I thought selling a service was so difficult and it was luck if anyone discovered me.I now have a strategy for online marketing and specific steps I can implement to reach my goals. I have something specific to say and can give a clearer message to my niche, who have problems I can show them how to solve. This is no “hard sell”, this is showing my skills to the parts of the universe that are ready to receive what I have to offer.
I now have an effective online presence, sign-ups to my list are now continuous instead of occasional and I have been able to focus on one niche and create an invite site that, with the power of focus, will bring in the clients I want. Half-way through the program I got a top notch coaching client as a direct result of my focus on niche.”
Liz Copeland
Career Coach
London, UK
lizcopeland.co.uk
The program introduced me to a step-by-step approach that helped me complete critical tasks toward establishing an online business. With each step I completed, I felt I was building the strength of my online business. I was extremely motivated knowing others in the group were working on the very same tasks, and I could ask for help when needed. I no longer felt so alone in this online journey!
The most significant improvements I experienced include really fine-tuning who my market niche is, and finding out where they hang out. (It’s hard to believe that I was doing this activity all wrong!). Also, Alicia tells what resources are the best ones to use, and how to really find out what my market wants. Best of all, I know I made much greater forward progress by participating in the group, than had I continued to try to do it all on my own.
I’m now earning more money online, and I can guarantee you I would not have accomplished this without this program.
Bonita L. Richter, MBA
Profit Strategies
Before taking your class, I was very confused on how to infuse both my physical (Aromatherapy) products and my services (future information products) together. I was struggling with this for a long time before taking your class and as I journeyed through your process, I had an A~HA moment and it became so crystal clear. Plus, I did not have a well-defined niche.
Now because I have taken your program, I not only have I narrowed down my niche, but I now have all these tools to implement into my business that are going to allow me to find the people who I really want to work with and who are going to benefit most from my products.
I cannot begin to tell you how much of a weight you have lifted off my shoulders! I’ve redesigned my website because of your help with clarifying my vision. I’ve also created information products which I never thought I’d be able to do. I’ve developed a new email signature line, tagline and now have a unique way to verbally tell people what I do with my new 30-second introduction. Plus, I’ve implemented new ezine ideas and have added a sign-up box with my new free taste-all this and more has materialized because of your help and your amazing System.
I also have to say how great the whole group taking the class has been with feedback and with inspiring each other-it’s been such a pleasure! Thank you!”
Gina Rafkind
VedaSun.com
Alicia’s program has completely led me to my niche markets, taught me how to interact with them, and create wonderful programs that keep them in our online school and sending referrals our way. We are growing leaps and bounds.
For all of the “traditional” bricks and mortar people who said this couldn’t be done and that online learning had nothing to offer, we have proven ourselves in ways we didn’t even know.
All the while I’ve been able to maintain the joy that took me down this road in the first place.Alicia, thank you for all that you have taught me and for helping me serve a community who was ready to go online. May you continue to have great success.
Update: Since I’ve written this email even more has happened. We are exploding with new business and developing a new online learning site for Swedish students who need tutoring and tutors who need students. It’s way too much fun!”
Valarie Budayr
LearnSweden.com
Sometimes, having an expert to provide answers to a few critical questions makes a huge difference. Alicia is that expert. She makes it all seem easy.”
Ann Bell, Artist
AnnBell.net
My niche has become much clearer; in fact I am very clear on my target market. I am more focused, and I have made several changes to my business as a result. Participating in the weekly calls and the discussion list has generated so many ‘Ah-a’ moments for me, something which I don’t think I would ever have managed on my own without the support of Alicia and the other members of the program.
Since starting the program, I have launched my second product, set up a separate website for my ezine, am feeling more focused in my business, and have a clear path for how I am going to take my business forward into the future.
Alicia, your program has been invaluable to me!”
Tracey Lawton
OfficeOrganizationSuccess.com
Just so you know, the most useful steps for me were Step 10, Generating Traffic and Building my List and Steps 16-18, creating my first for-fee product.
You are an inspirational role model and I appreciate all that you do for the internet marketing world. My hat’s off to you.”
Harriette Lowenstein, MA, LMFT
harriettelowenstein.marriage-family.com
Knowing what I know now I would have invested in such a program much sooner instead of trying on my own with small investments here and there. They did help me move forward, but at a snails pace, and unfortunately maintained my confusion with too many voices giving me varied and sometimes conflicting advice.
If you are starting a business – save yourself time, money and effort by doing it right the first time with Alicia’s expert guidance.”
Connie Hammer, LMSW & PCI Certified Parent Coach ®
Parent Coaching for Autism, a subsidiary of The Progressive Parent, LLC
parentcoachingforautism.com
Cindy Melton
supersoulbusiness.com
If you’re ready grow your audience – even if you’re starting at zero –
join us!
Get instant access to the course for only $297-
More about your coach…
Alicia Forest, MBA
Founder, Lively Biz Business Club
Lifestyle Business Coach
Alicia is a freedom-loving lake girl and intuitive business strategist who guides and supports women entrepreneurs to design a life they love that’s supported by a business they love using her proven practical strategies and tools to create a livelihood that’s priority-based, purposeful, profitable and even playful – all in part-time hours.
As founder of Lively Biz for Lifestyle Entrepreneurs and the Lively Biz Business Club and Lively Biz Mastery, she’s been the guiding force behind some of the best-known and successful online businesses in the coaching arena, as well in the industries of education, health and wellness, and new age, and has inspired thousands of entrepreneurs to create a business that’s fun and funds a life they love.
Alicia’s expertise has been featured on Entrepreneur.com, Escape from Cubicle Nation, T. Harv Ekers’ SuccessTracs, Holistic Business Journal and countless digital media outlets.
Alicia is also the author of 6 Simple Steps to 6 Figures for the Solo Service Professional: How to Create Your Lifestyle Business Based on Your Passion for Serving Others, available at major booksellers.
When she’s not helping entrepreneurs create ease and flow in their business, you can find her enjoying life by playing with her husband James and their kids, Chloe and Jack, stretching her woo-woo wings, reading the Outlander series, writing in some form, or if it’s summer – at the lake.